Being Authentic Love it or Hate It

Being Authentic means Keeping it Real – so why has the word “authentic” become so Marmite to some people? I (Beverly) was in a meeting before Christmas and the “A” word was mentioned.  A number of people around the table grimaced, and one person said: I hate that word “authentic”.  It’s the new buzzword and…

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Attracting the right clients to your business

  I’ve called this article attracting the right clients to your business. It’s inspired by Erika Napolentano speaking at the Content Marketing Academy Live17 conference (CMALive17) in June. This is my fourth article the other three can be found on www.profectus4people.co.uk/news&topics.   This article focuses on the key messages I took from Erikas’ talk. Whilst…

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